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How to Use a Newsletter to Promote Your Dental Practice

Using a Dental Practice Newsletter To Promote Your Dental Practice.
This is without doubt the single best way you can communicate with your patient base. Just think how many of your competitors will be using this form of media to keep in touch with their patients (a big fat zero).
The down side of producing a practice newsletter is that it takes time and I always hear from my clients that they simply don't have the time to produce one. All I can say to that is that you should find a way to make time. If you get a template in place you can produce a dental practice newsletter in a couple of hours.
Don't be fooled into thinking that you can just send out an email practice newsletter too, it is vitally important that you produce both a printed version and an electronic version, for the very simple reason that people tend to not read email newsletters.
Marketing your dental practice needs you to be proactive in every area and this includes email, social media, printed advertising, in practice marketing, but the dental newsletter should be at the centre of your activity.
Not only is it a great tool to attract new patients, for instance you can send them out in a leaflet form, but more importantly it is about creating loyalty with your existing dental patient list.
The Newsletter should not be all about dentistry either, you should create them in these sort of proportions, 33% dental, 33% about your practice and staff/patients, 33% about what is going on in your area that has nothing whatsoever to do with your dental practice. You can always find this type of information on the internet or speak with your local charities and fund raising organisations, they will always give you content.
If you follow these guidelines you won't go far wrong and you should be able to produce a good document that your dental patients will actually read. Another great thing to use in the newsletter is to put a crossword or quiz in it. This will almost certainly attract those patients of yours who like quizzes.
The newsletter doesn't have to be a work of art either, it can literally be a single sheet of A3, folded to make four A4 pages, printed in black and white on an office copier if necessary, in fact research has shown that this often gets a better readership than a professionally produced version, as it is seen as being more "authentic."
Neil Sanderson is one of the leading experts in dental marketing, he has a proven track record of increasing his clients revenues and profits. Recently he turned around a dental practice that was losing £20,000 per month. This practice is now in profit.
If you would like to know more about Neil and Dental Marketing Expert, give him a call 01 +44(0)1767 626 398 or email him at sales@dentalmarketingexpert.co.uk or visit his website http://www.dentalmarketingexpert.co.uk

Article Source: http://EzineArticles.com/7425322

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